Meet Our Coaches


Craig Strong

Co-Owner, Coach

Coach Craig began his coaching career in the pool, training athletes of all skill levels – from beginning swimmers to NCAA Division I athletes – for more than 20 years.  In 2001, Coach Craig expanded his focus to help triathletes, runners, cyclists, and swimmers reach their goals in technique, strength, and endurance with great success.  In addition to overseeing two successful crossings of the English Channel, Craig’s protégés have also qualified for U.S. Masters National Swimming Championships, USA Triathlon Age Group Nationals, and the Boston Marathon, as well as Ironman Kona, 70.3, and Olympic Distance Age Group Championships.


  • USA Triathlon: Level II
  • American Swim Coaches Association: Level IV
  • USA Cycling: Level II


JP Bordeleau

Co-Owner, Coach, Personal Trainer

As a firm believer in the notion of if there’s a will, there’s a way, Coach JP pushes both himself and his clients to reach their fitness goals, whether it’s in the gym or out on the trails.  Coach JP has personally completed over 73 events, including ultra-marathons, adventure races, Ironman triathlons, and endurance cycling events, and he works closely with each of his athletes to match his extensive knowledge of strength and endurance training with individual race and fitness goals.

As a USAT certified coach, Certified Personal Trainer, and spin instructor, Coach JP has all of the tools to help his athletes unlock their full potential!



Heather Collins

Coach, Personal Trainer

Heather Dennis Collins is a certified personal trainer, group fitness instructor and swim, cycle and running coach. She provides unwavering commitment and support to her clients. Heather currently works with over 200 clients a week either individually, in group settings or via the Internet. She has supported over 2,500 people in the in past 30 years helping them to fulfill their aspirations. Coach Heather has a particular interest in assisting clients who have experienced frustration with obtaining their health and fitness goals or been told that their goals are impossible to reach.

A cross-country runner and swimmer at West Point, she was named female athlete of the year in 1988. However, poor training techniques and harmful movement patterns led to recurring injuries and two surgeries. Discouraged, she gave up exercise, and started her post military career as a Certified Public Accountant and mother. Five years later, she was overweight, stressed-out, and miserable.

By applying the training principals used with elite athletes and emphasizing biomechanics to prevent injury, she was able to regain and ultimately exceeded her previous fitness levels. In 1999, She obtained qualification points toward the Olympic trials for the triathlon.

Coach Heather currently focuses on her diverse client base. She works with them to help them eliminate poor training habits and reinforce good habits. Heather helps her clients to more efficiently and effectively meet training objectives.


  • Personal Training: AFAA
  • Group Exercise: YMCA
  • Swimming: ASCA level II and USA
  • Cycling: USA Level III and Spinning
  • Running: USA Track and Field Level I

2114 Jackson Ave, Evanston, IL
(224) 999-0833